Posted on 15th July 2019
Seeking to build on our strong British heritage, we hosted an invitation only event at the iconic Bath store to showcase our recent collaboration with the newly launched menswear brand; MbE (Made by Everyone).
Opening the store into the evening, we invited guests to view our new Spring/Summer collection, whilst enjoying canapés from The Ivy Brasserie and accompanying drinks from The Hideout, before having the opportunity to receive an in-store fitting with founding partner and renowned tailor Timothy Everest MBE.
Following an intimate yet relaxed opening, Tim gave an insight into the brand. ‘MbE is a bespoke and made to measure tailoring and menswear brand created by myself and advertising creative director Danny Kellard. We pride ourselves on having an incredibly rich heritage and with twenty-five years involved in ateliers in London’s Spitalfields, we have worked with a number of menswear brands over our creative careers.’
Beginning his career with the legendary Savile Row tailor; Tommy Nutter, who dressed the Beatles, Mick Jagger and David Hockney to name but a few, Tim has also dressed a myriad of rock stars, artists, actors and politicians and has a long history in the provision of the iconic wardrobes for major films such as Atonement, Skyfall and the Mission Impossible franchise.
‘MbE products are always created through the lens of a tailor’s eye but designed and made with the modern man’s wardrobe in mind.’
Our Operations Director Keiron Macnamara explained how the collaboration will work. ‘Having now launched the ‘icon’s collection’, to include the classic 3-piece suit, Harrington jacket and the everyday Chore jacket, MbE will be featuring their collections in-store to view, try on and purchase. We will also be taking appointments for personal fittings with Timothy Everest MBE if you wish to invest in a made-to-measure piece of clothing – the options for customisation are quite literally, endless.’
Keiron added, ‘We have very much enjoyed influencing the ‘icons’ design process as these items are being made with our footwear in mind – reminding customers to dress from the ‘feet up’. Made to measure items are becoming ever more popular, and now it’s far easier to create your own unique style as we have introduced a bespoke shoe making service, whereby you can commission shoes out of the same fabric as an MbE item or a cloth of your choice. As we look to the future, we are very excited to offer this service in-store for our customers, which we feel perfectly complements our footwear range.’
For further inquiries into our footwear or menswear ranges, please contact James Hughes – Head of Business, Bath.
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Credits:
Canapés – The Ivy Bath Brasserie www.theivybathbrasserie.com
Drinks – The Hideout, Bath www.hideoutbath.co.uk @hideout_bath
Photographer – Roy Newport @roynewport